Write your business proposal with the customer in mind.
For the majority of small business owners, their company is an extension of themselves and they care for it just as they would a member of their family. Attracting customers and investors is like providing food and nurture to your business. If you run a dog kennel, then you know that your customers have many of the same feelings about their pets as you do about your business. For most dog owners, the care and well being of their dog is a top priority. In your business proposal, you must convey both your love of your business and how you intend to provide the same care and attention to your customers' canines.
Instructions
1. Describe the "who" and the "what" of your dog kennel and write it so that it appeals to the customer. According to captureplanning.com, the business proposal is more about the customer than it is about your business. From the customer's perspective, therefore, describe the importance of who will care for your dog (what accreditations that person has, etc) and what the customer can expect from the care (what makes your business stand out over the competition kennels).
2. Articulate your dog kennel's advantages and explain what you offer. After giving a rundown of who will care for your customers' dogs and what that care is comprised of, describe the other benefits of your kennel. For example, some kennels may offer dog portraits or allow for 24-hour service. Avoid puffery, but use clear and concise language and examples about the services you provide at your facility.
3. Explain the motivation behind your dog kennel business. Perhaps you simply love dogs and, after working in a few kennels, decided to take the best aspects from each and create your own. Whatever it is that drives you to care for dogs, put it in this final section.
4. End your proposal with a list of prices. Include prices for lodging, food, special services (like grooming or special diets) and other aspects of your dog kennel.
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