Dog owners are a major part of the pet business market.
Naming your new dog business is a source of both excitement and anxiety -- excitement because the name will represent your new venture to dog owners throughout your region and beyond, anxiety because a poor or average choice of name can significantly impact a business's bottom line. Take inspiration for your dog business name from the kinds of dogs your business will serve or the services or products you will provide.
Place Name
Some cities, like San Francisco, have dog-friendly reputations.
Christen your business with a no-nonsense name relating to your geographic region, especially if you have no intention of moving or expanding beyond the region in which you are currently located. While many experts advise against overly specific geographic names, such as "Bright Springs Village Dog Grooming," because many businesses do expand or move, you can guard against that particular pitfall by selecting a name associated with the landscape or geography of the general region rather than a specific town or city. For example, you could call your northern Minnesota-based dog kennel "Paws in the Pines."
Object or Service
Silly accessories are a favorite purchase of some dog owners.
Select a business name that refers to what you are selling, whether it is a service or a product. For example, you might name your business "Ruff and Tuff Collars" if your core product is handmade ultra-strong collars, "Doggie Door Decals" if you make custom decals designed to be placed over dog doors, or "Red Carpet Grooming" if you specialize in grooming dogs for a high-end clientele.
Adjective Name
To sound more upscale, consider a human-associated term like "spa" rather than a pet-associated term like "groomer."
Pick an adjective name relating to the breed or type of dog to which you cater and the state you wish to induce in your customers' beloved pets. For example, you might call your upscale grooming business "The Pampered Poodle Dog Spa" or give your all-organic doggie wellness business the moniker "The All-Natural Dog."
Your Name
Give your business your own name if you are a key part of the business. For example, if your specialty is dog sitting for "difficult" breeds like rottweilers, and your big selling point is that you, personally, are a difficult-breed lover and expert, you could call your business "Smith's Specialty Dog Care" or "Patricia's Doberman Service." Using a name can help capitalize on name recognition you've already built.
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